What is Google Analytics, and why is it important to my business?
Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic.
Even though “web analytics” sounds like a very small area of your digital presence, the implications of Google Analytics are in fact huge with search engine optimization control.
- Social Media Sharing
- Tracking for E-commerce
- Downloadable PDFs
- Subscriptions of newsletters or registration forms
- Engagement duration
- Media Video views
- clicks on email address
This is because for most companies, your website serves as a hub for all of your digital traffic. If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey, so join us and see how it works.
Given that your website is the central hub of your digital presence, your website is the best way to give you a holistic view of the effectiveness of all the campaigns you are running to promote your product/services online. Google Analytics is a free tool that can help you track your digital online marketing effectiveness.
That’s why over 50 million websites around the world uses Google Analytics. If you are not using it, SEO Experteer will have it up and running along site your sitemap index.