SEO Essential Tools

search engine optimization
SEO Essential Tools

SEO Essential Tools

1. Page Speed Insights

Page Speed Insights measures the performance of a page for mobile devices and desktop devices. The Page Speed Optimization score ranges from 0 to 100 points. A higher score is better and a score of 85 or above indicates that the page is performing well. The Page Speed score is based in Chrome User Experience report data which uses aggregate real user measurements to calculate how fast a webpage loads.

https://developers.google.com/speed/pagespeed/insights/

2. Mobile-Friendly Test

This test will analyze a URL and report if the page has a mobile-friendly design.

https://www.google.com/webmasters/tools/mobile-friendly/

3. Global Market Finder

With Google Global Market Finder, you can find opportunities to reach over 2.9 billion customers around the globe. Automatically translate keywords into your customers’ language. See where customers are searching for your product, from anywhere in the world. Make the most out of your ad budget by comparing cost estimates across languages and locations.

https://translate.google.com/globalmarketfinder/g/index.html?locale=en

4. Google Trends

The Google Trends tool uses real-time search data to help you gauge consumer search behaviours over time.

http://www.google.com/trends/explore

5. Keyword Planner

A tool that provides keyword ideas and traffic estimates to help you find the most demanded keywords in your industry.

https://ads.google.com/aw/keywordplanner/

6. SimilarWeb

SimilarWeb provides Web Analytics services to help you collect, measure and analyse user engagement with websites or mobile apps.

https://www.similarweb.com/

7. SEMrush

An online SEM tool which helps you with keyword research, business intelligence and online competitor analysis.

https://www.semrush.com

8. Rank Checker

A free Firefox Rank Checker extension which allows you to easily monitor websites’ rankings in Google (international) and Bing search engines.

http://tools.seobook.com/firefox/rank-checker/

9. Google Analytics

Google Analytics is the most commonly used Web Analytics service offered by Google which tracks and reports website traffic. It provides detailed data about user engagement and traffic reports for websites or mobile apps.

https://www.google.com/analytics/

10. Google Search Console

Google Search Console is a free web service provided by Google for webmasters. It helps you monitor your website’s presence in Google’s search engine.

https://search.google.com/search-console/about

11. Majestic

One of the best link intelligence tools, Majestic helps you to monitor websites’ link history. Majestic provides detailed information and helps you understand how websites are linking to each other.

https://majestic.com/

12. Open Site Explorer

Open Site Explorer is a link analysis tool provided by Moz that closely mimics what Google or Bing’s linkscape looks like. You can use it to explore all web pages indexed by search engines and get a huge amount of information about your (or your competitor’s) website.

https://moz.com/researchtools/ose/

13. Keyword Tool

Keyword Tool is a free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords.

https://keywordtool.io/

14. Ubersuggest

Ubersuggest is a free online keyword suggestion tool.

http://ubersuggest.org/

15. SpyFu – SEO tool

SpyFu exposes the search marketing secret formula of your most successful competitors. S

http://www.spyfu.com/

16. Copyscape 

Copyscape helps you defend your site against the threats of online plagiarism. The free Copyscape service provides online copyright protection by allowing you to easily search for plagiarism and identify instances of content theft or duplicate content.

http://copyscape.com/

17. Not provided count 

A tool that helps you track the level of “not provided” keywords. Not Provided Count uses live Google Analytics data from 60 different websites to track the growth of the “not provided” keywords and the drop of real keyword data.

http://www.notprovidedcount.com/

18. Google My Business

https://www.google.com/business/

19. Sh404 Joomla Plugin for SEO

sh404sef helps you improve your search engine rankings and get more traffic to your website. sh404SEF® is the most popular and longest developed Joomla SEO extension and it rewrites Joomla URLs to user and SEO-friendly format and provides a user friendly template for updating page titles & meta descriptions.

http://extensions.joomla.org/extension/sh404sef

20. WordPress Yoast plugin SEO

Yoast offers a free SEO plugin for WordPress which can help you easily manage your website’s SEO efforts.

Google Updates:

1. Google Webmaster Tools mobile-friendly update announcement

https://webmasters.googleblog.com/2015/02/finding-more-mobile-friendly-search.html

2. Google Algorithm Change History

https://moz.com/google-algorithm-change

Content Guidelines:

1. Google Quality Rater Guidelines

https://www.google.com/insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf

2. Introduction to Structured Data

Promote your content with structured data markup. .

https://developers.google.com/search/docs/guides/intro-structured-data

3. Schema Mark Up Vocabulary

https://schema.org/

4. Schema mark-up Testing Tool 

https://search.google.com/structured-data/testing-tool/

        Other Structured Data Validators:

http://linter.structured-data.org/

https://webmaster.yandex.com/tools/microtest/

https://www.bing.com/toolbox/markup-validator

5. Linked Data in HTML

RDFa is an extension in HTML5 that helps you markup things like People, Places, Events, Recipes and Reviews.

http://rdfa.info/

6. JSON-LD

https://json-ld.org/

 7. Schema Generators

https://lxrmarketplace.com/structured-data-generator.html

https://kalicube.pro/schema-markup-generator-organization

https://technicalseo.com/seo-tools/schema-markup-generator/

https://webcode.tools/json-ld-generator

https://hallanalysis.com/json-ld-generator/

        8. Social Media Validators

https://developers.facebook.com/tools/debug/

https://cards-dev.twitter.com/validator

http://smo.knowem.com/

Page Speed Testing Tools

https://www.webpagetest.org/

https://gtmetrix.com/

https://www.dareboost.com/

https://performance.sucuri.net/

https://tools.keycdn.com/speed