There has never been a more a crucial time for a business to maximize its online presence in the savviest, most effective way possible. There are so many companies with great products and services, but if your company is buried in search results to the point that consumers can’t find you online, you essentially don’t exist. SEOExperteer.com is here to solve that problem through Search Engine Optimization. Read our About Us for our Services
What is Search Engine Optimization?
Search Engine Optimization, or SEO, is one of
the best tools that companies have in terms of gaining visibility online
because it allows them to bring in more visitors through free, organic search
results. The major search engines like Google, Bing, and Yahoo rank websites
based on specific parameters they deem most important and they do so at no cost
to the website owners. In optimizing your website and increasing your ranking
in search engines results, you will gain more visibility and will, in turn, see
an increase in visitor traffic to your website.
What You Need to Know About SEO
good news if your website is currently ranked low in search engine results! You
will be able to increase your ranking by implementing a new SEO approach. The
most important thing in SEO is knowing search engines’ ranking factors – such
as keywords & content, engagement & traffic, or domain-level brand
metrics – to make sure your website is seen as relevant and popular by search
engines. Here are the basics that you need to know to understand how SEO works.
Auditing Your Website
The first steps in auditing a website for SEO is
to learn your current rank, review your website’s analytics, and determine the
keywords that will set you apart.
Crawling and Indexing
Search Engines have automated robots called
crawlers that use links to scour the Internet, find web pages, and decipher
page data that are indexed to be included in search engine results.
Each search engine has different ranking
factors, but they all have a few factors in common: keywords, content, and
links. Keywords and content are arguably two of the most important factors that
search engines look for when ranking pages. Because of this, it is imperative
that you know what keywords are
in highest demand within your market and
incorporate those keywords into the content on your website. All of your
website’s content will naturally create a collection of links; search engines
use link analysis algorithms that look at the sources, number, and anchor texts
of links to help determine their relevance in search queries.
Accelerated Mobile Performance and Mobile
Who We Are
SEOExperteer is dedicated to providing you with the results you need to gain online visibility. We will conduct a thorough investigation to find out everything there is to know about your target audience and how we can utilize your website’s content to drive traffic and turn your visitors into paying customers. By listening to you and determining your business needs, we will put together a successful plan that will help you accomplish your goals and change the way you do business online.
Analysis and Strategy
A successful SEO strategy is about building a company’s online presence. SEOExperteer’s first step will be to audit your current website and SEO tactics to determine what you are currently doing right and what we need to do to improve upon your program. During our audit, we will look at the following:
Analytics and Keywords
The first step is to determine how your website
is currently ranked. We will do this by searching keywords that are associated
with your business and finding out how your website stacks up against your
Your Website’s Accessibility and Indexing
your website to be visible in search results, search engines actually have to
be able to find it. They do this by crawling the web and looking for relevant
and indexable content, such as link structures and HTML features like alt tags
Once we determine that your website is being
found by search engines and is being properly indexed, we can begin looking
further to improve your ranking. The different factors that we will be looking
at are content to make sure that your content is relevant and utilizes keywords
without being duplicated on multiple pages, keywords, and HTML markup to make
sure that your source code is relevant to crawlers.
Once we have audited your website, we will run a competitive analysis to compare your content and other SEO factors against those of your competitors. This will help us come with a plan for deliverable items that we can then present to you and implement on your website to improve your rank and drive more visitors to your site.
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